Project Overview
The Michigan Maker Summit needed a modern website that could function as a true central hub for their growing annual event. Their previous online presence made it difficult for attendees, vendors, and sponsors to quickly find key information, register, or understand what made the summit unique.
MKTG CITY partnered with the Michigan Maker Summit team to design and develop a streamlined, SEO-friendly website built for clarity, usability, and long-term growth. The new site was structured to guide users through essential content including event details, schedules, location and lodging, FAQs, and registration, while clearly communicating the summit’s mission of empowering Michigan’s maker community.
From the homepage, visitors are immediately oriented with clear calls to action, event dates, and a strong value statement. Dedicated sections explain who the summit is for, what tools and technologies will be featured, and how attendees can participate through hands-on sessions, demos, and workshops. Location and lodging details were consolidated to reduce friction for out-of-town attendees, and FAQs were organized to proactively answer common questions from makers, vendors, and sponsors.
Behind the scenes, the website was built with SEO best practices in mind. Clean page structure, optimized headings, fast load times, and search-focused content help the site rank for relevant maker and small business terms across Michigan. The result is a scalable digital foundation that supports current event promotion and positions the Michigan Maker Summit for future growth, sponsorship visibility, and year-round discovery.
