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Project Overview
The ELE! Everybody Love Everybody! Foundation needed a website that could carry the weight of a deeply personal mission. Founded in memory of Stephen May, the organization exists to spread kindness, compassion, and inclusion across communities. Their new site needed to honor that legacy while also functioning as a practical hub for donations, merchandise, scholarships, events, and community engagement.
MKTG CITY partnered with the ELE! team to design and develop a website that leads with heart and converts with clarity. The site guides visitors through Stephen's story, the foundation's programs, and the many ways people can get involved, whether through donating, shopping for merch, applying for scholarships, or sharing their own story of kindness.
From the homepage, visitors immediately understand who ELE! is and why it exists. Clear calls to action direct donors, students, educators, and community members to the right place without friction. The scholarship and awards section highlights the foundation's real-world impact, and the Tell Your Story feature invites the community to become part of the movement.
Behind the scenes, the site was built with clean structure, optimized headings, and search-focused content to help ELE! reach the people who need its message most. The result is a digital home worthy of Stephen's legacy and built to grow alongside the foundation for years to come.
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