Project Overview
Flat River Family Dentistry has served the Greenville community for over 60 years. With a reputation built on trust, comfort, and family focused care, they needed a website and brand identity that reflected that legacy while making it easier for new and existing patients to connect with their practice.
MKTG CITY designed a custom logo and built a clean, welcoming website that communicates professionalism without losing the warmth that defines the practice. The site guides patients of all ages through the full range of services offered, from routine cleanings and orthodontics to dental implants, TMJ therapy, and cosmetic dentistry, making it simple to understand what is available and how to get started.
A dedicated membership plan page was built to highlight Flat River's in-house dental membership, giving uninsured patients a clear and accessible path to affordable care. Patient reviews are featured throughout the site to reinforce trust, and prominent scheduling calls to action reduce the steps between a first visit and a booked appointment.
The result is a modern digital presence that honors a decades-long legacy, supports new patient growth, and makes quality dental care feel approachable for every family in West Michigan.

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