Project Overview
Bad Dad Construction had the experience and the reputation. What they needed was a website and brand identity that matched the quality of their work. With over 15 years of hands-on trade experience and a service list covering everything from concrete and framing to septic installs and deck builds, they needed a site that could communicate that range clearly and turn visitors into leads.
MKTG CITY designed a custom logo and built a clean, service-focused website that gives Bad Dad Construction a professional online presence worthy of their work. The site is organized around their core services, making it easy for homeowners and contractors in Greenville and the surrounding area to quickly find what they need and request a quote.
Each service has its own dedicated page with clear descriptions, keeping the site useful for visitors while giving search engines the structured content needed to rank for relevant local terms. Customer reviews are featured prominently to build trust from the first visit, and direct calls to action throughout the site make it simple to call or request a free quote without hunting for contact information.
The result is a website that works as hard as the crew behind it, bringing in new business and giving Bad Dad Construction a digital foundation built for long-term growth across West Michigan.

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