If you're serious about growing your online presence, blogging isn’t optional. It’s one of the most effective ways to increase your website’s visibility, boost SEO, and attract qualified traffic to your site. At MKTG City, we write and post blogs monthly for our clients as part of their SEO strategy. Every blog is carefully crafted using key phrases that their audience is searching for on Google.

Want to know why this matters and how you can start? Let’s break it down.

Why Blogging Helps SEO

Search engines love fresh content. Blogging regularly gives Google more pages to index, more content to understand your site’s focus, and more opportunities to rank.

Here’s what consistent blogging does for your SEO:

• Targets New Keywords: Every post can focus on different search terms your audience is using.
• Supports Internal Linking: You can reference other pages and posts, which improves navigation and spreads authority.
• Builds Topical Authority: Over time, Google begins to see you as an expert on the topics you write about.

We use blogging to rank our clients for the keywords that matter to their business. And we recommend every business owner do the same.

Start with Your Top Keywords

Not sure where to start? Write down 15 phrases you’d like to rank for on Google. These could be services you offer, problems you solve, or things your ideal customers are searching for.

Need help? Head to trends.google.com and plug in a few ideas to see what’s trending. This will give you a strong starting point.

How to Come Up With Blog Ideas

If you're stuck thinking of what to write about, here are a few prompts:

• What questions do clients ask before working with you?
• What common mistakes do people make in your industry?
• Can you share behind-the-scenes info on your process?
• Are there seasonal trends related to your services?

Pair these ideas with your keyword list to create content that people actually search for.

SEO Best Practices for Every Blog Post

Use this quick checklist before you hit publish:

• Use a unique, keyword-rich title tag (under 60 characters)
• Write a compelling meta description (under 160 characters)
• Include your main keyword in the H1, first paragraph, and a few times throughout
• Add internal links to other relevant pages or blog posts (just like we did here with this post on H1, H2, and H3 tags)
• Use images with alt tags
• Keep your content skimmable with headings and bullet points

Understanding H Tags in Your Blog

Headings organize your blog content for both readers and search engines. Each page should have one H1, which is your blog title. Use H2s to separate main sections and H3s for supporting points underneath. This structure helps Google understand your content and helps users find what they’re looking for faster.

If you want more detail on heading tags, check out our guide to H1, H2, and H3 tags.

Blogging helps you build authority, show up in more searches, and stay top-of-mind with your audience. If you don’t have time to do it yourself, we’re here to help. At MKTG City, we turn key phrases into high-quality blog content that works.