As marketers, we are to stretch our client’s ad dollars as much as possible ensuring that ads are being optimized to best serve their target audience while also keeping a positive return on ad spend (ROAS).

When starting new in Google Ads, often ad managers focus only on what keywords are being added to make certain these are all within a reasonable cost-per-click (CPC), they’re relevant to the company product/service, competition is lower and traffic is high but frequently, negative keyword lists are forgotten to be added.

What are Negative Keywords?

Negative keywords are a type of keyword that will prevent your ads from being triggered by certain words or phrases. When you add a term as a negative keyword in your Google Ads / Amazon Ads campaign, you’re telling the platform that you do not wish to show your ad to people searching for that specific term.

This feature allows advertisers to further refine targeting allowing the ads to be displayed to more relevant audiences- closer to their direct target market.

Other Benefits of Having a Negative Keyword List

• Improves your Google Ads quality score
• Competitive advantages over competition that aren’t using these lists
• Optimized Ad Spend
• Increased Conversion Rate

Implementing these lists is essential for the long-term success of your Google Ads account. Interested in advertising? reach out to info@mktgcity.com for more information or to receive a blanket list of 100’s of negative keywords you can add to your campaign today!

‍