In the digital age, advertising is rapidly changing and experts estimate that Google updates their algorithm somewhere between 500-600 times per year. Although mostly small, many agencies are guaranteeing first-page results to their clients without changing at the pace of Google’s updated algorithms.

Formally known as Ad Words, Google’s paid search program rebranded to Google Ads on July 24th, 2018. This program has since been the centerpiece of many company’s business models. With these changes constantly being made, it is important that your business stays top of Google with at minimum their branded keywords.

What Are Branded Keywords?

A branded keyword is a keyword or search term that includes your brand or product name or variation of the brand or product. For example, if a user types “Nike” in the search field of their search engine, this counts as a branded keyword. Using branded keywords is essential for businesses to protect and promote their brand identity.

Can Others Bid on My Name?

Absolutely they can! Often times your competitors are bidding on your brand name to appear above your organic listings in the sponsored section of search engines. To stay ahead of competitors, it is important to bid on your own brand names on your Google Ads account. You can easily see if competitors are doing so by searching our own brand name and seeing if any sponsored ads come up above organic listings.

How do I find my CPC?

CPC refers to Cost-Per-Click which is determined by many factors such as competition, search volume, quality score, and more. Use tools like Google Ads Keyword Planner to get an idea of the average CPC for your chosen keywords. Other data will also be displayed such as your average search volume for those keywords and search change year over year. Be sure to find your cost-per-click for your company’s services or products while you’re there!

Email info@mktgcity.com for more information regarding your Google Ads account and the services provided!

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