In today’s competitive market, it is crucial that your company is at the top of Google. Many business owners ask the common question, “Why am I not on the first page of Google yet?” to which I typically respond, “We launched your site yesterday…”

It takes time and constant effort to get your company to the first page of Google, and although this time and effort are worth every moment spent getting there, many companies cannot wait the months and, for some, years that it takes to get there.

If you want to hide a dead body, do it on the second page of Google, no ones looking there. To guarantee the top of search engines for your company’s website, the only for sure is advertising. Google serves up to 4 sponsored ads on the top of searches in which you can bid on your service keywords to get there.

Commonly, business owners tackle Google and Meta advertising themselves, and I would rather them tackle it themselves than not at all, but here’s why your time is best spent running your business and why you should hire an advertising/marketing agency to do it for you:

Spend Less While Doing it Right.

While it may seem counterintuitive, hiring a marketing agency to run your business’s ads may cost less money. Advertisers understand PPC and how to better optimize accounts to reduce misclicks and wasted ad spend while bringing in higher conversions.

Get Your Time Back

Going through every ad group’s keywords, especially those with hundreds of keywords, can take too much time if you don’t know what you’re looking for. To the trained eye of an advertiser, a nonperforming keyword doesn’t just mean getting rid of those with no conversions. Understanding filtering options and what it means to be a killer keyword versus a budget killer keyword matters for the sake of your business’s ad spend.

Access Advanced Technology

Keyword tracking software such as SEMrush is expensive, and many business owners don’t want to spend their time looking through these reports, learning to understand it, or handing over the expense for software that may not be used. However, for advertisers running multiple companies’ ads, these software are a must and are used daily to ensure you stay ahead of competitors.

If you still ignore this advice and decide to take on advertising yourself, at least take the time to learn strategies and utilize software that will help stretch your advertising dollars. Here are some helpful tips:

• Do your keyword research using Google Keyword Planner.
• Skip the long wait of Google trying to understand your true target customer by uploading a clean customer match list.
• Utilize Negative keywords to combat wasted spend.
• Set target CPAs and do it right: Setting a target that is too low may cause you to lose out on clicks, which could have resulted in conversions.
• Set service or product ad groups to their desired landing pages; the more you make the user navigate, the higher the chances of increased bounce rates.

These are just the most common mistakes I see left out on advertising accounts, but hundreds more optimization opportunities can stretch your company’s ad dollars further. If you’re interested in a free audit of your current advertising account, contact info@mktgcity.com today!

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